Update 8 September 2015: black|Up is live on the Sephora website. Instead of releasing an official statement addressing the allegations that I have brought forth in this article, Sephora is content with deleting Facebook comments as it is “business as usual.”
If you are one of the many customers enthused about black|Up arriving stateside on Sephora.com September 8, and at select Sephora locations September 15, we need to talk. I originally planned to commemorate the event by compiling a link love list of reviews and articles written by my fellow bloggers. Finally, there was a niche brand in the Scouted by Sephora initiative geared exclusively for black skin by black skin.
In 2011, I, like many in the blogosphere, thought it was a black-owned (and operated) company with stellar, orgasmic ads but horrible, condescending counter staff as reported by Yinka of Vex in the City on August 29, 2010. Then when black|Up tapped Rihanna’s makeup artist Mylah Morales as a brand ambassador in 2011 (see their Facebook exclusive album), the collaboration further piqued our interest. Despite the contentious name, black|Up had potential to be one of the top luxury makeup brands for black women worldwide.