For all of you die-hard Common fans, Diesel is teaming up with the Grammy award winning hip hip artist to do an exclusive live performance. Common is the face of their newest fragrance, Only the Brave. This VIP event will take place on Wednesday, August 26th, 2009. I don't know about you, but I've never encountered a Common song that I didn't like. And while I'm not big on fragrances or purses from Diesel, I do like their watches.
But there's a catch: You have to be 1 of 500 consumers to make a Diesel Only the Brave purchase of $117.50 or more at the Macy's in Herald Square and other select locations. If you can do this without going into debt (or more debt!), you will receive two (2) general admission tickets to the exclusive concert, starting August 10th. The performance starts at 9 P.M at the Captale on August 26th.
Common will be performing his song "The 6th Sense." Diesel believes that this song "embodies the spirit of determination and perseverance." They also believe that this private concert "will capture the essence of empowerment, a sense that the performer depicts throughout his work, from his music to his community outreach."
I would have included the video for the song in this post, but it was hard to find a decent video - all the best ones couldn't be embeded and the ones that could were of subpar quality. But here's a link to it on ContactMusic.
On Diesel, Common has always thought that this brand was "classic, progressive and fresh." Common also admires that the brand isn't afraid to push the envelope. "I wanted to partner with Diesel because that's really what I'm about too - to be an individual and an artist, it takes both bravery and courage."
What do you think? Have you tried any of Diesel's fragrances?
FashionMag.com reports international modeling agency Elite is planning to build a presence in the fragrance market by partnering with Coty. The Elite fragrance line is directly inspired by "fashion, beauty and modeling" (of course) and will consist of four distinct scents. "Each fragrance [will capture] the spirit of the modern woman," reveals Elite World CEO Cristian D'Ippolito.
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