WWD---Fashion mogul Kimora Lee Simmons has a new position: president and creative director of JustFab.com, a division of Intelligent Beauty. Yesterday the brand posted a sneak peek about this new partnership on their Facebook page. "We have a secret...someone FABULOUS is coming to JustFabulous! Can you guess who? Clue: Fashion is her life!" they exclaimed. Not surprisingly, many fans enthusiastically guessed Kimora Lee Simmons.
The collaboration comes as no surprise as this position was created specifically for her since the California-based company debuted in March 2010. "I can’t even remember my official first day in the office, but I feel like this has been months in the making...we [she and Intelligent Beauty co-founders Adam Goldenberg and Don Ressler] have been talking about this for a very long time,” says Simmons.
Besides expanding to include costumer jewelry in October, other plans for JustFab include adding lifestyle wares--"from work to home to kids," Simmons revealed.
 |
 |
“My fans know that I’m real and that they can reach me anytime. I want the JustFab community to know that too. That’s really me giving fashion tips, talking to them in the ads, answering their questions, wearing the product," said Simmons of the seemingly endless stream of newly produced content that will make its debut on the site this month. “But that’s what I love about this new world of social commerce. It’s constantly changing and you have to keep up.”
Thoughts on this new partnership?
Photos via JustFabulous and WireImage
I'd like to think that the reason why Kimora Lee Simmons looks so off on the April/May 2010 issue of Los Angeles Confidential Magazine is because someone went a little too PhotoShop-happy. I may be blatantly wrong but her cheekbones almost overwhelm her face. In my opinion, Kimora is a gorgeous woman. I'll always appreciate the fact that she introduced fabulosity to the masses. Makeup by celebrity makeup artist 
I'm really happy to see there are more women of color at this year's Heart Truth Red Dress Collection Fashion Show. As you already know (hopefully), the red dress is the national symbol for women and heart disease awareness. Every year, The Heart Truth campaign holds a fashion show at 
Kimora Lee Simmons on the runway. She is in a dress from her upcoming clothing line, Kouture by Kimora.
Raven-Symone on the runway. She is wearing a gown by Tadashi.
Estelle on the runway. She is wearing a voluminous number by 
Jordin Sparks on the runway. She is wearing a dress by 
Robin Roberts on the runway. She is wearing a one-sleeved number by J. Crew.
Closeup of Kimora Lee Simmons in Kouture by Kimora.
Closeup of Raven-Symone in Tadashi.
Closeup of Estelle in Zac Posen. Makeup by A.J. Crimson.
Closeup of Jordin Sparks in Badgley Mischka.
Closeup of Robin Roberts in J. Crew.
