Last Friday, The Fragrance Foundation revealed the top five finalists in each category of the 2010 Fifi Awards - the "Oscars" of the fragrance world. Voting begins later on today at midnight (EST) and continues through Wednesday, May 19, 2010. Winners will be announced on June 10th.
The Fragrance Foundation also honored this year’s technical breakthroughs as well as the best in fragrance editorial coverage:
Technological Breakthrough Fifi for Packaging: Victorinox Swiss Army Victorinox Swiss Unlimited (rubber bottle design)
Technological Breakthrough Fifi for Fragrance Creation: Givaudan (MIRIAD 2.0, a fragrance development tool)
Editorial Excellence in Fragrance Coverage: Men’s Category: Man, Eau Man by Maggie Bullock (November 2009 issue of ELLE)
Editorial Excellence in Fragrance Coverage: Scent Bite: Creative Juices by April Long (October 2009 issue of ELLE)
Editorial Excellence in Fragrance Coverage: Blog: Enduring Fragrance by April Long (April 2009 post in ELLE Blogs)
Editorial Excellence in Fragrance Coverage: Scent Feature: Scents of Place (December 2009 issue of Allure)


While most of the fashion choices seen on the red carpet weren't very inspiring, I knew I could count on Rihanna to stay true to her killer fashion sense!