Check out my most popular article of 2015 “How Black|Up Curiously Lost Its Black Founder Fabrice Mahabo.”
This article was originally titled “Black Beauty Brands with Non-Black CEOs” (hence the permalink) but was changed to “Black Beauty Brands That Aren’t #Blackowned” shortly after publication. A peer suggested that readers like you will care more about ownership rather than positions/titles. Am I explicitly asking you to boycott these brands? No, just make more informed makeup choices that correlate with your beliefs.
Recently, I watched Alissa Ashley’s Black Owned Makeup Brands Matter (#BOMB) Makeup Youtube Tutorial. In this surprising video, Alissa uses black-owned brands to achieve a complete look. She features 100% black-owned brands like AJ Crimson Beauty, Juvia’s Place, Lena Lashes, and Coloured Raine. SheaMoisture is 51% black-owned at the time of this post. Black Radiance and Sacha Cosmetics are not black-owned at all. Black Radiance is ran by a black team that could possibly negotiate a deal to buy the brand from Markwins.
I love this black-owned beauty brand challenge, and I hope more beauty gurus participate. However, one disturbing trend I’ve noticed is misinformation. Unfortunately, too many of us think that the leading black beauty brands are black-owned. Moreover, what’s even more disappointing is that no one names the CEOs of these companies. As influencers, we have to ensure the information that we share with our network is accurate.
Here are five popular black beauty brands with non-black CEOs: