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5 #Blackowned Brands Seen at the 2016 VMAs


I had given up writing about the best makeup looks at these awards shows (tracking down beauty details is so challenging) when I spotted five black-owned brands at the 2016 MTV Video Music Awards:

Rihanna x Coloured Raine (Loraine Dowdy)  x Hood By Air (Shayne Oliver)

2016 Michael Jackson Video Vanguard Award Recipient Rihanna was the lady of the night, treating us to four melodic performances of her greatest hits. Per usual, celebrity makeup artist Mylah Morales came through with the glam beat, using Chanel and Caudalie for the face:

From what I can tell, Rih had two major lip moments: matte classic red and matte bruised plum. And for the opening sequence, Morales turned to a popular black-owned makeup brand: Coloured Raine. Rihanna wore the brand’s Cherry Blossom Matte Lip Paint. For her final performance and award speech, Coloured Raine was told that Rih wore their Raine Fever but actually, she wore Chanel Limited Edition Rouge Allure Velvet Intense Long-Wear Lip Colour in Rouge Audace mixed with Chanel Le Crayon Khol Intense Eye Pencil in Noir. Morales set her custom lip look with a dusting of translucent powder.

Rihanna wears Coloured Raine Cherry Blossom at the 2016 VMAs

Another black-owned brand Rihanna chose for her special night? Hood By Air. HBA remixed their $215 Cookie Ringer Bodysuit for the Empress by producing a special cotton candy version which, sadly, isn’t available for purchase.

Black-Owned Brands Seen at the 2016 VMAs: Rihanna wore HBA Hood By Air to the 2016 VMAs

Naomi Campbell x Pat McGrath Labs (Pat McGrath)

Slayomi – we are officially calling her that now, right? – infused the VMA red carpet with considerable glamour when she arrived with a sequined smize, courtesy of Mutha (Pat) McGrath. While celebrity makeup artist Renee Garnes subtly enhanced Slayomi’s gorgeous visage, McGrath chose two of her LUST 004 Lipstick Kits – Vermillion Venom & Bloodwine – to create the night’s most-talked about lip look. Sometimes I can’t believe Pat McGrath Labs is a black-owned, luxury beauty brand!

Black-Owned Brands Seen at the 2016 VMAs: Naomi Campbell x Pat McGrath Labs

Both BeautybyJJ and Jackie Aina recreated Naomi’s VMAs makeup:

Chloe x Halle x Danessa Myricks Beauty (Danessa Myricks)

A while back, I composed a piece on black-owned highlighters, and, of course, I made sure to include shades from Danessa Myricks’ Enlight Illuminators collection. At $20 a pop, these powders were formulated to provide skin with a subtle, sunlit sheen. Celebrity makeup artist Camara Aunique chose two shades from the Enlight collection – Confidence (left) and Desire (right) – for R&B duo Chloe x Halle. As you can see, these black-owned brighteners play so well with melaninated skin!

Black-Owned Brands Seen at the 2016 VMAs: Chloe x Halle x Danessa Myricks Beauty

Jasmine Tookes x ilashflare Lashes (Jelisa Spence)

Honestly, I was really psyched about this last discovery for two reasons. For starters, Lena Lashes seems to be the go-to lash brand nowadays. However, I wanted to see another company get some shine. Also, for someone like Tookes to wear a brand like ilashflare to such a high-profile event, major! ilashflare specializes in 100% cruelty-free mink fur lashes. Furthermore, if anyone still wanted to do the B.O.M.B. (black-owned makeup brands) challenge with vegan/cruelty brands, ilashflare is one to check out! Tookes wore the Khloe lash with makeup by celebrity makeup artist Camille Thompson. Tookes is also wearing several Becca Cosmetics to include the Shimmering Skin Perfector in Topaz, Shimmering Skin Perfector in Champagne Pop, Aqua Luminous Perfecting Foundation and Blotting Powder Perfector.

Black-Owned Brands Seen at the 2016 VMAs: Jasmine Tookes x ilashflare

Beauty Beauty News Black-Owned Businesses

Black Beauty Brands That Aren’t #Blackowned

Black Beauty Brands That Aren't black-owned on Blaq Vixen Beauty ( Black Opal Beauty is not black-owned. Black Radiance is not black-owned. Blackup is not black-owned. Flori Roberts is not black-owned. Sacha Cosmetics is not black-owned.

Check out my most popular article of 2015 “How Black|Up Curiously Lost Its Black Founder Fabrice Mahabo.”

Recently, I watched Alissa Ashley’s Black Owned Makeup Brands Matter (#BOMB) Makeup Youtube Tutorial. In this surprising video, Alissa uses black-owned brands to achieve a complete look. She features 100% black-owned brands like AJ Crimson Beauty, Juvia’s Place, Lena Lashes, and Coloured Raine. SheaMoisture is 51% black-owned at the time of this post. Black Radiance and Sacha Cosmetics are not black-owned at all. Black Radiance is ran by a black team that could possibly negotiate a deal to buy the brand from Markwins.

I love this black-owned beauty brand challenge, and I hope more beauty gurus participate. However, one disturbing trend I’ve noticed is misinformation. Unfortunately, too many of us think that the leading black beauty brands are black-owned. Moreover, what’s even more disappointing is that no one names the CEOs of these companies. As influencers, we have to ensure the information that we share with our network is accurate.

Here are five popular black beauty brands with non-black CEOs:
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#Blackowned Highlighters for Brown Skin Tones

Black-Owned Highlighters for Brown Skin Tones on Blaq Vixen Beauty

Updated: 21 July 2016

This compilation of black-owned highlighters for brown skin tones has been in draft for a spell. At first, I wanted to showcase popular highlighters that looked beyond on brown and dark skin tones. If you follow any makeup Instagram accounts, then you know luminizers are, well, lit (pun intended).

Inspired, I decided to do a quick list identifying highlighters from black-owned businesses. Every one featured is on my shopping list. But our fellow entrepreneurs are launching new beauty businesses everyday. It’s only a matter of time before I can provide a more impressive list of glow-getters.

Staying faithful to my focus of black celebrity beauty, I have also included celebrities. These beauties are modeling glistening cheekbones on Instagram, at various events and at photoshoots. By the end of 2016, I hope to have more products for your consideration. I really light up when I see black celebrity women supporting black-owned businesses!

But for now, see how your celebrity skin twin glows up while supporting black. This list is organized by price so you can support within your price range/budget:

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Her Exact Look: Marjorie Harvey’s Steve Harvey Show Makeup

Marjorie and Lori Harvey hit up "The Steve Harvey Show" in a Gucci Resort 2016 Chantilly-Lace Embroidered Dress and Givenchy Leopard Print Fitted Dress, respectively, on Tuesday, May 17, 2016

Did you catch Marjorie and Lori Harvey on The Steve Harvey Show today? I just happened to catch the latest episode while getting my gel nails filled. The mom-daughter duo embarked on a 21-day fitness transformation with another mother-daughter team: Ellen and Lana Ector of Gymnastics Fitness.

Marjorie opted for a Gucci Resort 2016 Chantilly-Lace Embroidered Dress to showcase her enviable bod as well as an equally splendid beatdown by makeup artist Courtney Gower. The details as follows:

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Shop #Empire: Fashion Credits for S2, E12

Cookie's Outfit for Empire S2, E12

The fashion credits for episode 11 (“Death Will Have His Day”) is still in draft but I was able to get a jump on this week’s episode. First, thanks to Mary Collins of Vauje Jewelry enthusiastically sharing that Cookie Lyon wore one of her necklaces (from her “Empire Inspired” collection) all over her Instagram (follow her at @vauje), I secured my first sighting of the night. And now, after a little searching, here’s the rest of my findings (with cheaper and black-owned alternatives where appropriate):

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