This article was originally titled “Black Beauty Brands with Non-Black CEOs” (hence the permalink) but was changed to “Black Beauty Brands That Aren’t #Blackowned” shortly after publication. A peer suggested that readers like you will care more about ownership rather than positions/titles. Am I explicitly asking you to boycott these brands? No, just make more informed makeup choices that honor your beliefs.
Recently, I watched Alissa Ashley’s Black Owned Makeup Brands Matter (#BOMB) Makeup Youtube Tutorial. In this surprising video, Alissa uses black-owned brands to achieve a complete look. She features 100% black-owned brands like AJ Crimson Beauty, Juvia’s Place, Lena Lashes, and Coloured Raine. SheaMoisture is 51% black-owned at the time of this post. Black Radiance and Sacha Cosmetics are not black-owned at all. Black Radiance is ran by a black team that could possibly negotiate a deal to buy the brand from Markwins.
I love this black-owned beauty brand challenge, and I hope more beauty gurus participate. However, one disturbing trend I’ve noticed is misinformation. Unfortunately, too many of us think that the leading black beauty brands are black-owned. Moreover, what’s even more disappointing is that no one names the CEOs of these companies. As influencers, we have to ensure the information that we share with our network is accurate.
Here are five popular black beauty brands that aren’t black-owned with non-black CEOs: Continue Reading
I’ve spotted five products I want to buy from five black woman-owned Etsy shops! Shopping small, buying black is a cinch with Brown Butter Beauty, Daniela Talbois, Ashaka Givens, KUVITBEAUTY and AndHerStory.
I finally have a full minute to blog! I curated a wishlist of products from my favorite black woman-owned Etsy shops for the summer season.
Cookie Lyon Sunglasses from Miu Miu: Butterfly Gradient Waved Metal Sunglasses (Episode 1)
Cookie Lyon (Taraji P. Henson), rocking a custom Dries Van Noten Spring 2016 2-piece skirt set, popped on a pair of $530 Miu Miu Gradient Waved Metal Sunglasses. Miu Miu has quite a few styles similar to the butterfly frames, but these are my favorite from the brand.
Cookie Lyon wore Miu Miu Gradient Waved Metal Sunglasses on Empire Season 3, Episode 1 “Light in Darkness.” Color scheme displayed here: Gold/Gray.
Eugena Washington skin tones, these makeup tutorials are for you! Content has been edited for clarity.
One of my favorite models, Eugena Washington, took to social media to give her skin twinning fans her everyday makeup look. In the age of dramatic Instagram makeup, this simple beauty routine is refreshing. Washington reveals:
I’ve always hated the term ‘beating your face.’ I believe that makeup should be used to highlight the the things you think are beautiful about yourself, not to create a mask that covers you up. A lot of us are all looking the same these days and it feels super boring. Being able to express yourself exactly the way you are. To me, that’s perfection.