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5 #Blackowned Brands Seen at the 2016 VMAs

5-black-owned-brands-celebrities-wore-to-the-2016-vmas

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I had given up writing about the best makeup looks at these awards shows (tracking down beauty details is so challenging) when I spotted five black-owned brands at the 2016 MTV Video Music Awards:

Rihanna x Coloured Raine (Loraine Dowdy)  x Hood By Air (Shayne Oliver)

2016 Michael Jackson Video Vanguard Award Recipient Rihanna was the lady of the night, treating us to four melodic performances of her greatest hits. Per usual, celebrity makeup artist Mylah Morales came through with the glam beat, using Chanel and Caudalie for the face:

From what I can tell, Rih had two major lip moments: matte classic red and matte bruised plum. And for the opening sequence, Morales turned to a popular black-owned makeup brand: Coloured Raine. Rihanna wore the brand’s Cherry Blossom Matte Lip Paint. For her final performance and award speech, Coloured Raine was told that Rih wore their Raine Fever but actually, she wore Chanel Limited Edition Rouge Allure Velvet Intense Long-Wear Lip Colour in Rouge Audace mixed with Chanel Le Crayon Khol Intense Eye Pencil in Noir. Morales set her custom lip look with a dusting of translucent powder.

Rihanna wears Coloured Raine Cherry Blossom at the 2016 VMAs

Another black-owned brand Rihanna chose for her special night? Hood By Air. HBA remixed their $215 Cookie Ringer Bodysuit for the Empress by producing a special cotton candy version which, sadly, isn’t available for purchase.

Black-Owned Brands Seen at the 2016 VMAs: Rihanna wore HBA Hood By Air to the 2016 VMAs

Naomi Campbell x Pat McGrath Labs (Pat McGrath)

Slayomi – we are officially calling her that now, right? – infused the VMA red carpet with considerable glamour when she arrived with a sequined smize, courtesy of Mutha (Pat) McGrath. While celebrity makeup artist Renee Garnes subtly enhanced Slayomi’s gorgeous visage, McGrath chose two of her LUST 004 Lipstick Kits – Vermillion Venom & Bloodwine – to create the night’s most-talked about lip look. Sometimes I can’t believe Pat McGrath Labs is a black-owned, luxury beauty brand!

Black-Owned Brands Seen at the 2016 VMAs: Naomi Campbell x Pat McGrath Labs

Both BeautybyJJ and Jackie Aina recreated Naomi’s VMAs makeup:

Chloe x Halle x Danessa Myricks Beauty (Danessa Myricks)

A while back, I composed a piece on black-owned highlighters, and, of course, I made sure to include shades from Danessa Myricks’ Enlight Illuminators collection. At $20 a pop, these powders were formulated to provide skin with a subtle, sunlit sheen. Celebrity makeup artist Camara Aunique chose two shades from the Enlight collection – Confidence (left) and Desire (right) – for R&B duo Chloe x Halle. As you can see, these black-owned brighteners play so well with melaninated skin!

Black-Owned Brands Seen at the 2016 VMAs: Chloe x Halle x Danessa Myricks Beauty

Jasmine Tookes x ilashflare Lashes (Jelisa Spence)

Honestly, I was really psyched about this last discovery for two reasons. For starters, Lena Lashes seems to be the go-to lash brand nowadays. However, I wanted to see another company get some shine. Also, for someone like (2) Tookes to wear a brand like ilashflare to such a high-profile event, major! ilashflare specializes in 100% cruelty-free mink fur lashes. Furthermore, if anyone still wanted to do the B.O.M.B. (black-owned makeup brands) challenge with vegan/cruelty brands, ilashflare is one to check out! Tookes wore the Khloe lash with makeup by celebrity makeup artist Camille Thompson. Tookes is also wearing several Becca Cosmetics to include the Shimmering Skin Perfector in Topaz, Shimmering Skin Perfector in Champagne Pop, Aqua Luminous Perfecting Foundation and Blotting Powder Perfector.

Black-Owned Brands Seen at the 2016 VMAs: Jasmine Tookes x ilashflare

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